This is an example of <span>social marketing
</span><span>social marketing refers to the concept of integrating product advertising with the social issues that popular in society.
Another example would be advertising campaign that highlight the use of eco-friendly material on the product to address environmental issues.</span>
I want to say A.) to protect consumers from purchasing poor quality products. but I'm also debating on letter B.
I hope this helps
The first one is the correct one