Question

Kodak is a company name associated with photography. The company has recognized that digital photography is a threat to the future growth of the company. Therefore, the company has decided to become a market leader in digital imaging while still providing customer support for people still using film cameras. The existence of both technologies is an example of ____.

Answer 1

Kodak's plan to hold on to their existing framework while also integrating the new trend into their stream of function and deliverables is an example of design competition.

The design competition principle affords organizations to hold on to a particular domain or problem space, while also competing in a related market which appears to be a potential challenge to the current trend.

Therefore, kodak's concept of holding on to photography while also moving into digital photography highlights the Design competition.

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