Question

Shout Magazine focuses its marketing efforts on reaching teen-aged girls interested in fashion and celebrity culture. The firm believes that they are positioned to profitably serve this group of consumers. Shout utilizes the strategy of

Answer 1

Considering the situation described above, Shout utilizes the strategy of Concentrated Marketing.

Concentrated Marketing is a type of Marketing strategy whereby firms or companies direct all endeavors and resources to develop and market a product for a particular target group segment.

Thus, when Shout Magazine focuses its marketing efforts on reaching teenaged girls interested in fashion and celebrity culture, this is a form of Concentrated Marketing.

Concentrated Marketing is often referred to as Niche Marketing, and it is considered more effective in small businesses.

Hence, in this case, it is concluded that the correct answer is "Concentrated Marketing."

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