from the information about chobani in the case and at the start of the chapter, (a) who did hamdi ulukaya identify as the target market for his first cups of greek yogurt and (b) what was his initial "4ps" marketing strategy?
a. Target market for Chobani Greek Yogurt. Hamdi Ulukaya saw his Chobani Greek Yogurt as appealing to all American consumers—the mass market—when he first introduced his Greek Yogurt in the United States. That is exactly the reason that he wanted distribution in the dairy cases of major U.S. grocery and supermarket chains, and not in their niche sections or in health food or specialty stores.
Now, with the introduction of its Champions line of Greek Yogurts, Chobani is reaching the kids' market segment. With its 2013 introduction of Chobani Bite in a smaller 3.5-ounce cup, Chobani is trying to reach a "snack" market segment. And with Chobani Flip, it is trying to reach an experimenting, gourmet market segment who add "mix-ins" to regular Chobani Greek Yogurt.
b. Chobani's initial 4Ps marketing strategy. Consists of the following marketing actions:
· Product strategy. Offer a Greek Yogurt for a mass market that is healthier than competing U.S. yogurts and does not have artificial ingredients and preservatives.
· Price strategy. Priced affordably at $1.29 for a single-serve cup that is accessible to all.
What is Marketing strategy?
A marketing strategy is a long-term plan for attaining a business' objectives through an understanding of client needs and the development of a distinct and long-lasting competitive advantage. It includes everything, from choosing which channels to utilize to contact your customers to figuring out who they are.
To learn more about marketing strategy from the given link:
brainly.com/question/25640993
Answer:
$ 98,000.00
Explanation:
The net cash provided by investing activities is the difference between cash provided by disposal of land which is $156,000 minus the cash paid to acquire equipment which was $58,000.
Net cash provided by investing activities=$156,000-$58,000=$ 98,000.00
The cash received from bonds issuance of $113,000 is a cash inflow under financing activities not finance-activity related,hence it is not included in the computation above.
Answer:
$81,500
Explanation:
As per the data given in the question,
The computation of the cost of goods manufactured is shown below:
Before that first we need to do following calculations
Direct material = $12,000 + $23,000
= $35,000
Direct labor = $11,000 + $20,000
= $31,000
Overhead applied = 50% of direct labor
= 50%×$31,000
= $15,500
Cost of goods manufactured = Direct material + Direct labor + Overhead applied
= $35,000 +$31,000 + $15,500
= $81,500
Answer:
no
Explanation:
Grant writers are not essential to the success of a human services organization.
