Question

_____________ analytics combines data from different channels into one holistic view of the customer and analyzes the data for insights on customer segmentation, demographics, spending, etc.

Answer 1

The omnichannel analytics is analytics that combines data from different channels into one holistic view of the customer to facilitate decision-making.

Basically, an Omnichannel refers to the integration of various channels use to interact and reach the consumers of a product.

• The Omnichannel Analytics which is used by organization using Omnichannel utilizes data from various sources in order to optimize the store processes and to enhance consumer service.

Therefore, the omnichannel analytics is the analytics that combines data from different channels into one holistic view of the customer to facilitate decision-making

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