Scenario 7-5) Solutions Group managers suggest that clients consider doing a resonance test when designing advertising, because this will help understand target consumers regarding their
a.recognition of the brand.
b.potential purchase of the brand.
c.emotional connection to the brand.
d.attitude changes about the brand
Answer:
Option C is correct
Explanation:
This is used for measuring product experience of consumers on a particular brand. It tests products concept for emotional and functional design attributes such as consumer needs, believability(trust) and differentiation in level of product experience by customers.
Answer:
perceived behavioral control
Explanation:
According to my research on the theory of planned behavior, I can say that based on the information provided within the question the factor most likely to interfere with Tom quitting smoking is his perceived behavioral control. This is defined as the individuals perception of believing whether or not a behavior is within their control. If Tom does not believe quitting smoking is in his control, then he will not be able to quit regardless of how many people tell him how important it is to do so.
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Answer:
600 units
Explanation:
The equation to calculate target profit is:
S × Q = (V × Q) + F + T
-
S = sales price
- Q = Quantity of units
- V = Variable expenses
- F = Fixed expenses
- T = Target profit
$134Q = $67Q + $32,300 + $7,900
$134Q - $67Q = $40,200
$67Q = $40,200
Q = $40,200 / $67 = 600
