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adelina 88 [10]
2 years ago
14

The effects of ____ are not sufficiently strong to manipulate consumers, alter their preferences, or make the ad more memorable,

but their content may be capable of eliciting more primitive feeling responses.
Business
2 answers:
Yuri [45]2 years ago
7 0

Answer:

The correct answer is letter "B": subliminal stimuli.

Explanation:

Subliminal stimuli are hidden messages portrayed in advertisements to cause an impression regarding a certain feature of the product being promoted. In some other cases, the subliminal stimuli look for making comparisons with competitors without directly mentioning them to avoid lawsuits.

<em>Subliminal stimuli itself is not enough to attract consumers or to consider the product promoted as impactful but basic, irrelevant emotions can arise as the result of watching such advertisement.</em>

katrin2010 [14]2 years ago
3 0

Answer:

Subliminal stimuli

Explanation:

Subliminal stimuli is defined as a stimulus that is below the sensory capacity of an individual. It is below the threshold where the individual can perceive that there is a change in something. For example if a company is producing potato chips and they want to increase salt content.

The point at which the consumer starts to notice a change in salt content of the potatoe chips is above the subliminal stimuli.

Although subliminal stimuli is not readily perceived it can unconciously influence consumer behaviour.

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Read 2 more answers
Pro forma balance sheet Peabody &amp; Peabody has 2019 sales of $10 million. It wishes to analyze expected performance and finan
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Answer:

Peabody & Peabody

a. Peabody & Peabody

Pro Forma Balance Sheet

December 31, 2021 ($000)

Cash                             480

Marketable securities 200

Accounts receivable 1,440

Inventories                2,160

Total current assets 4,280

Net fixed assets       4,820

Total assets              9,100

Liabilities and Stockholders equity:

Accounts payable          1,680

Accruals                           500

Other current liabilities     80

Total current liabilities 2,260

Long-term debt           2,000

Total liabilities             4,260

Common equity         3,900            

Total liabilities and stockholders’ equity $8,160

Required Finance         940

b. From the statement prepared in part a, it is clear that Peabody & Peabody requires new financing of $940,000 for 2020 to meet the projected assets base.

Explanation:

a) Data and Calculations:

2019 Sales = $10 million

Pro Forma Balance Sheet

December 31, 2017 ($000)

Assets:

Cash                             400

Marketable securities 200

Accounts receivable 1,200

Inventories                1,800

Total current assets 3,600

Net fixed assets       4,000

Total assets              7,600

Liabilities and Stockholders equity:

Accounts payable          1,400

Accruals                           400

Other current liabilities     80

Total current liabilities  1,880

Long-term debt           2,000

Total liabilities              3,880

Common equity           3,720

Total liabilities and stockholders’ equity $7,600

Purpose: To analyze expected performance and financing needs for 2021.

1. Percent of Sales ($12 million)

Accounts receivable, 12%  $1,440

Inventory, 18%                    $2,160

Accounts payable, 14%      $1,680

Net profit margin, 3%          $360

2. Market securities            $200

3. Cash balance (desired minimum) $480

4. Net fixed assets           4,000

New equipment in 2020    650

Depreciation, 2020           (290)

New equipment in 2021    850

Depreciation, 2021            (390)

Net fixed assets            $4,820

5. Accruals                       $500

8. Dividend payout = 50% of $360 = $180

Retained Earnings (current) = $180

Common Equity:

2019    3,720

Income   180 (Retained Earnings)

2020  3,900

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