Question

The effects of ____ are not sufficiently strong to manipulate consumers, alter their preferences, or make the ad more memorable, but their content may be capable of eliciting more primitive feeling responses.

Answer 1

Answer:

The correct answer is letter "B": subliminal stimuli.

Explanation:

Subliminal stimuli are hidden messages portrayed in advertisements to cause an impression regarding a certain feature of the product being promoted. In some other cases, the subliminal stimuli look for making comparisons with competitors without directly mentioning them to avoid lawsuits.

Subliminal stimuli itself is not enough to attract consumers or to consider the product promoted as impactful but basic, irrelevant emotions can arise as the result of watching such advertisement.

Answer 2

Answer:

Subliminal stimuli

Explanation:

Subliminal stimuli is defined as a stimulus that is below the sensory capacity of an individual. It is below the threshold where the individual can perceive that there is a change in something. For example if a company is producing potato chips and they want to increase salt content.

The point at which the consumer starts to notice a change in salt content of the potatoe chips is above the subliminal stimuli.

Although subliminal stimuli is not readily perceived it can unconciously influence consumer behaviour.