Integrated marketing communications is being used by Lush Lawns to promote its business, as they are using the same logo and shade of green in all forms of communication including its online ads, truck signage, Web site, and business cards.
<h3 /><h3>What is
Integrated marketing communications?</h3>
IMC is the process of combining marketing communication aspects such as public relations, social media, and audience analytics to create an integrated marketing communication strategy.
Business development concepts, and advertising into a brand identity that is consistent across many media channels.
Thus they are using Integrated marketing communications.
For more details about Integrated marketing communications, click here
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Answer:
$300
Explanation:
Given:
Society A
Society B
Society A will pay $140 per unit
Society B will pay $160 per unit
Commonly pay $140 for two units produced.
Computation:
Society will pay total amount for the public goods = $160 + $140
Society will pay the total amount for the public goods = $300
Therefore, $300 Is the total amount paid by society.
Answer:
c. $8.05
Explanation:
Calculation to determine What is the value of this stock at a required return of 16.4 percent
First step is to calculate the P2
P2 = ($1.35/.164)
P2= $8.23
Now let calculate the value of the stock
P0 = [$1.23 /1.164] + [($1.25 + 8.23)/1.164^2]
P0 = $8.05
Therefore the value of this stock at a required return of 16.4 percent is $8.05
Answer:
Used in determining whether or not a project is an acceptable capital investment
The difference between the present value of cash inflow and cash outflow of a project
Explanation:
Net present value of a project is an investment appraisal tool that is used in determining the value of all future cash flow that will be generated by a project in order to know the project with maximum profit even right from the onset.
The is done by discounting the present and the future cash flow to the present value and the differences highlighted.
One of the key purpose of the net present value of projects is that it points out whether a project will be an acceptable capital investment or not. When the net present value of cash inflow is greater than the cash outflow, it is indicates a profitable project and vice versa.
Answer: Geographic Segmentation.
Explanation:
Geographic segmentation is the marketing strategy in which parameters like countries, states, cities, villages, urban / rural, climatic conditions, density of population are considered before satisfying the need of the market in order to reach out to customers living in a similar region or area.Consumers that live in different geographic regions have different needs and want, so it is necessary that cultural characteristics are targeted to ensure efficient marketing.
For example the nacho cheese sauce company here, used Geographic segmentation to be able to provide the needs of Americans in the East a West and the Southwest. By using this marketing strategy , it would be able to satisfy it's customers at the same time. As a result, the cheese sauce soup company geographically segments its target market into two halves based on the choices of Americans at different locations.
