Integrated marketing communications (IMC): "Refers to the coordination of all promotional activities to produce a unified, customer-focused promotional message."
<h3>What is Integrated marketing communications
(IMC)?</h3>
IMC is described as "a planning process meant to ensure that all brand contacts for a product, service, or organisation received by a consumer or prospect are relevant to that person and consistent across time" by the American Marketing Association.
The importance of IMC are-
- To effectively deliver a single message to both potential and current end users, integrated marketing communication helps integrate all key marketing components.
- At a low cost, integrated marketing communication can significantly increase consumer brand recognition.
- Any marketing initiative that employs many channels is considered integrated marketing. For instance, you might see a commercial for a popular new doughnut flavour, then drive by the donut store and see posters of the donut.
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The practical consequences that result of lack strategic linkage between business and operations functions are it will know the organization if it is a success or a failure. The lack of linkage can also cause people trap and busy with all kinds of activities. For example, in the company, you work as a team and you have the quota but the people inside the team didn’t get the proper linkage so the team will fail the task that given to them because of lack of strategic linkage.
Answer:
The cost of goods sold is $68970
Explanation:
The cost of goods sold is the cost of inventory that a company sells in a partcular period.
The cost of goods sold can be calculated as,
Cost of Goods sold = Opening inventory + Purchases - Closing Inventory
Cost of Goods Sold = 16500 + 71500 - 19030 = $68970
Answer: Option (B) is correct.
Explanation:
Public saving refers to the tax revenue amount that a government left with after paying for its expenditure or spending.
Public saving = Tax revenue - Spending
Private saving refers to the after tax income of the individuals after paying for their consumption and taxes.
Suppose there is a government budget deficit, in this situation government's expenditure is greater than government's receipts. This means that tax revenue is not enough to pay out its expenditure.
Therefore, this will lead to negative public savings.
When you make one payment in full at the end of the year.
