Question

What types of new products could be targeted at low-income customers in emerging economies?

Answer 1

The question is about demand in a low income consumer emerging economies.

In an Emerging Economies various types of products can be sold but we are targeting low-income customers, for which we can have a limited types of products.

The products that can be sold in an emerging economy to low income customers are;

- Low priced foods, which may include instant noodles, cheap canned foods etc.

- Low priced beauty products which may include cheap makeup, and herbal skin products.

- Low priced clothes which may include cheap t-shirts and pants.

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Answer 2

The Answer:

• One of the key sectors to benefi from the higher economic growth in emerging markets is the consumer-products sector. This is because the rising middle class consumers in these markets yearn for consumer goods such as tooth paste, household cleaning products, health and beauty products, appliances, instant foods.

The biggest advantage of emerging market investments is the potential for high growth. Diversification. International investments can be a good diversifier for your investment portfoliobecause economic downturns in one country or region, including the U.S, can be offset by growth in another.

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