Answer:
Milton Friedman.
Explanation:
Milton Friedman is an American economist born on the 31st of July, 1912 in New York, United States of America. Milton is a Nobel laureate for his notable work on monetary history and theory, consumption analysis and the complexity of stabilization policy.
The idea that the mission of business is to produce goods and services at a profit, thus maximizing its contribution to society is associated with Milton Friedman.
This ultimately implies that, most business firms have a mission of producing goods and services that meets the need or requirements of the consumer, as well as generating profit to the business firm.
Answer:
Social responsibility in business, also known as corporate social responsibility (CSR), pertains to people and organizations behaving and conducting business ethically and with sensitivity towards social, cultural, economic, and environmental issues.
Answer:
The correct answer is letter "C": realistic.
Explanation:
American psychologist John L. Holland (1919-2008) proposed a theory summarizing people's personalities in six (6) types: <em>Realistic, Investigative, Artistic, Social, Enterprising, </em>and <em>Conventional</em>. Realistic individuals tend to be shy, genuine, persistent, stable, confirming, and practical. They usually work as mechanics, drill press operators, assembly-line workers or farmers.
Thus, <em>in Holland's Typology of Personalities Monica would be considered as realistic.</em>
The new and innovative ways for CPG companies to gather consumer data is through digital consulting, that is, surveys, monitoring of advertising, clicks and company engagement in the digital environment.
A CPG company is one that manufactures products that are regularly consumed, such as food, medicine, hygiene products, so its main objective is to maximize sales and reach the greatest number of consumers.
To achieve this goal, the company must develop a marketing strategy focused on the profile of its potential audience, their desires and needs.
Digital channels are a means of delivering focused advertising that allows the collection of relevant data to profile the consumer according to:
- Demographic data
- Geographic data
- Consumer interest
- Product research
Therefore, digital consulting is a strategy for monitoring and developing a marketing strategy focused on consumer data that will help a company to generate value, competitiveness and market positioning.
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