What are two goals for a firm that implements an effective crm program?.

Business

1 answer:

Nat2105 [25]2 years ago

7 0

The two major goals for a firm that implements an effective CRM program are;

To capture new leads and move them through the sales process.
To boost productivity and lower the overall costs of marketing and sales.

<h3>An effective CRM program;</h3>

The overall business goals of CRM systems are to help organizations by means of the following;

1. Capture new leads and move them through the sales process

2. Support and manage relationships with current customers to maximize their lifetime value to the company

3. Boost productivity and lower the overall costs of sales and marketing.

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