The answer is false.
It is not the major advantage of a mass market strategy that recognizing people's differences in shopping pattern, instead of advantage it is in the limitations of mass marketing strategy.
A market strategy in which a firm have the authority to ignore the market segment differences and with this a firm can also appeal with one strategy or offer to the whole market, is known as mass marketing strategy.
I think the answer is B. price
Answer:
The correct answer is diversify geographically.
Explanation:
Diversification is one of the strategies most used by companies when it comes to expanding their market horizon. In this sense, diversifying is synonymous with expansion, growth, investment and openness.
In general, companies that are committed to diversification seek new market niches or commercial possibilities. This may be motivated by several reasons, ranging from corporate growth opportunities to the implementation of internal restructuring plans.
The correct answer should be a fatalist decision maker
