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After the disaster in Lisbon, Shay was furious with the plans of the Colonial branch of the Assassin Brotherhood. So he became a templar and devoted his career to hunting down artifacts and his former associates.His travels brought him to New York, the Appalachian mountains, among other locations.
They wanted to become more of a world power to be able to compete with france, germany, spain, and england
France would be ,more interested in the northern areas of America because of the availability of fur. During the time of colonization by the French, fur trade generated immense amount of profit. This attracted the French more. I hope that this is the answer that has actually come to your desired help.<span />