Question

The purpose of this assignment is to develop a campaign to promote a special event for a familiar local company. Create a campaign (1,500-2,000 words) for a familiar event. Brainstorm to identify campaigns that would be practical for the requirements of this assignment. This campaign could be a one-day event, a weekend event, or a weeklong event. Be specific on the details, including timeline, location, promotion, and budget for the event. Address the target audience, the appropriate advertisement strategies, and how you plan to integrate marketing communications across platforms for a consistent message. If you believe this company could improve by better consumer research and analysis of buying behavior, recommend where improvement is needed and explain your position. Be sure to include traditional media choices that will hit the target audience, also consider Internet and digital marketing. Identify the theme of your event: Will it involve product promotion, cause-related marketing, crisis management, community outreach, demonstration of corporate social responsibility, or simply promotion of goodwill for the company? What ideas do you have for how this event can benefit humanity for the greater good?

Answer 1

To develop a campaign to promote a special event for a local family business, it is necessary to align the company's values ​​to the campaign, in order to generate value in the community where it operates.

For this, a campaign to promote a special event will have as its theme the demonstration of corporate social responsibility, which generates value for stakeholders through a positive impact on society.

Let's think that the event would be for a family grocery store, the event could have as its theme the reuse of food, with a day of community fair with competitions, lectures and awards.

The grocery store could supply food products and prepare a day of interaction with the community, where competitions and workshops on the importance of not wasting food, such as using bark, seeds and stalks, would be proposed.

Therefore, the target audience would be the local community, promotion channels, social media, local television channel, radio and leafleting.

Through this event, the company would generate greater value and satisfaction for its stakeholders, from the promotion of its environmental responsibility and contribution to the development and integration of society.

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