Answer:
<u>Investment</u>
Explanation:
While launching a new product, a firm has to decide upon the marketing expenditure it is willing to incur based upon the market the product is targeted at and other data and projections.
For some products, an aggressive marketing strategy might be suitable and could be viable in the long run.
In the given case, the marketing manager has decided upon an aggressive marketing strategy for the product which would involve high costs for which the management is not willing.
Thus, the marketing manager in such a scenario needs to convince the management by promoting such marketing costs as an investment cost which shall yield high returns in the near future.
Answer: Optimistic
Explanation: Being optimistic is expecting the best from the situation of life. It's a state of mind of always expecting the best out of life and also making the best of what life gives.
Laila is optimistic her idea would succeed, despite a few setbacks she experienced in the business, she still believes her business would be a success. To back up her believe she adds action, investing the resources at her disposal.