Question

Enlightened marketing calls for building long-run consumer engagement, loyalty, and relationships by continually improving the benefits consumers receive from the firm's market offering. This is related to ________, one of the five sustainable marketing principles. Group of answer choices A. customer value marketing B. sense-of-mission marketing innovative C. marketing societal marketing D. consumer-oriented marketing

Answer 1

The type of marketing where there are calls for building long-run consumer engagement, loyalty, and relationships by continually improving the benefits consumers receive from the firm's market offering is known as:

• A. Customer value marketing

According to the given question, we are asked to state the type of marketing where there are calls for building long-run consumer engagement, loyalty, and relationships by continually improving the benefits consumers receive from the firm's market offering.

As a result of this, we can see that in customer value marketing, the business put in place various measures to improve the services which the customers receive so that they would remain loyal to their product.

Therefore, the correct answer is option A

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