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maxonik [38]
2 years ago
11

Enlightened marketing calls for building long-run consumer engagement, loyalty, and relationships by continually improving the b

enefits consumers receive from the firm's market offering. This is related to ________, one of the five sustainable marketing principles. Group of answer choices A. customer value marketing B. sense-of-mission marketing innovative C. marketing societal marketing D. consumer-oriented marketing
Business
1 answer:
rusak2 [61]2 years ago
5 0

The type of marketing where there are calls for building long-run consumer engagement, loyalty, and relationships by continually improving the benefits consumers receive from the<em> firm's market offering</em> is known as:

  • A. Customer value marketing

According to the given question, we are asked to state the type of marketing where there are calls for building long-run consumer engagement, loyalty, and relationships by continually improving the benefits consumers receive from the<em> firm's market offering.</em>

As a result of this, we can see that in customer value marketing, the business put in place various measures to <em>improve the services </em>which the customers receive so that they would remain loyal to their product.

Therefore, the correct answer is option A

Read more about marketing here:

brainly.com/question/15312322

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Provide an example of an organization that continuously maintains and improves customer satisfaction through a TQM approach. Inc
Semenov [28]

Answer:

Customers require value for money.

Explanation:

Total Quality Management TQM is an approach to make the product best for its customers and work towards customer satisfaction. Customers demands may be different, some customers require value for money while others just go for brand image. Some customers like online shopping while other prefer buying the product after watching its specs. The motive of a business is to satisfy the needs of all of its customers. Coca Cola beverages company has also focused on satisfying its customers. It responds to the various flavor requirements by its customers and has introduced more than 5 flavored drinks. The quality of any drink is not compromised and it aims to provide value for money to its customers.

6 0
3 years ago
Harding corporation sells two products, standard and supreme. expected sales are 40,000 standard and 60,000 supreme. standard's
dolphi86 [110]

Contribution for Standard is $30 per unit and Supreme is $60 per unit, Thus if Fixed expenses are first divided between the two products on the basis of Contribution per unit, It can be calculated as below:

Fixed Expense Bifurcated on basis of Contribution per unit= 30:60

Which Comes to 1:2

Thus it will be bifurcated as $1200000 for Supreme and $600000 for Standard

Thus for Standard to break even it Requires to Sell the below no of units:

Break Even Point in units=\frac{Fixed Expense}{Contribution per unit}

Break Even Point in units=\frac{600000}{30}

Break even points in units=20000 units

7 0
3 years ago
Why would a small business conduct less marketing research than a larger, established firm?
labwork [276]
The reason is <span>Marketing research is expensive.
</span>The established firm usually has a large amount of capital at its disposal, so they could do market research in order to strengthen their position.
Small business on the other hand, usually struggle to even barely continuing their operation for the next month.
8 0
3 years ago
Read 2 more answers
A cross-functional work team is having difficulties in operating smoothly, and friction has developed among some of the members.
Ad libitum [116K]

The main problem with this team seems to be centered around differences in the formality of structure.

Cross-functional Work Team

This type of work team happens when individuals or groups of different functions come together to work together towards a common goal. This can either be done by two or more team leads to take the initiative or if there is a certain company project where employees of specific skills are required from different departments to do the job.

Problems with Cross-functional Team

There are certain problems faced when working in cross-functional teams. One of which is time management, where the team must meet up to manage the project and to discuss its further development. In the given question "time orientation" this certainly is not the main problem.

Another important factor is that employee success is based on goals and objectives. In doing so, the individual becomes more focused on their personal goals and loses sight of what is more important to prioritize, which is the company as a whole. Of course, this means that neither the interpersonal nor the goal orientation is the main problem arising between the team.

Finally, when more individuals come together to form a team, there is a chance that there might be dominating personalities in the group. This would cause difficulties among the group unless a leader is determined to manage the team. Now, this is the main problem here, as there is no formality of structure defined. Resulting in the dispute between managers and scientists. To avoid any further dispute formal structure must be laid out and a leader should be appointed amongst them.

Learn more on cross-functional team here: brainly.com/question/1490525

5 0
2 years ago
When a potential investment has a negative net present value,?
Pachacha [2.7K]
Net present value aka NPV is the gap between the present value of inflows and outflows of cash. This is used in project appraisal, to know whether a particular project with projected receipts and expenditures would be profitable considering current days. This is just a guide because actual occurrences may dramatically deviate from predictions.
5 0
3 years ago
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