Answer: b. external information search
Explanation: As majority of us are not experts on everything, in the external information search stage if the consumer decision-making process, one researches for products and services that can satisfy our needs and wants. This is the beginning of risk management where we access pros and cons while taking into account past experiences we have had.
External information search occurs when the buyer has no previous knowledge about a product, which then leads them to seek information from personal or public sources or marketer dominated sources especially when the buyer's previous experience is limited inefficient. During the information search, the options available to the buyer are either identified or clarified.
Answer:
Option C Achieve a competitive advantage
Explanation:
The reason is that anything brings an upperhand over the other competitors is competitive advantage. This might be due to product uniqueness or due to customer after sales services or anything in our product that the customer values more than the feature of other competitors. In this scenario, the advice of the K Company is valued by the customers and thats the reason they prefer its products because they give valuable advice with their products.
Answer:
The answer is: A) Forward vertical integration (FVI)
Explanation:
FVI takes place when a company expands its business activities to take direct control of the distribution of their products.
The question is a textbook example of FVI. A company decides to sell their products directly to their customers bypassing the middlemen.
Internet sales are giving several companies this opportunity. For instance, every once in a while I get promotions directly from the Coca Cola Company offering me direct discounts on their products. Of course some type of courier or logistics company is needed, but the sale is made directly from the distributor bypassing the grocery store. A more common example is people buying their cars directly in the manufacturers website. In Germany, car vending machines are located right next to the factories. You buy online and you pick your car like a soda can, only on a huge scale.
Answer:
Flexibility option
Explanation:
False: It can be used equally for both.
Firms often have an option to vary inputs to the production or change the output from production. Such options are known as flexible production options.\ real option to expand.
