Question

Randall did not go through all the stages of the decision process when he bought potato chips at the convenience store. This is because he has ________ involvement in this purchase.

Answer 1

Randall did not go through all the stages of the decision process when he bought potato chips at the convenience store because he has Low involvement in this purchase.

What is the decision process?

The decision process refers to the series of steps that a potential consumer will go through before arriving at a purchase decision. Research, evaluation, identification of alternatives, and the final decision are some of those steps.

A consumer who is committed to purchasing will go through these processes. Randall did not go through all these stages because he had low involvement in the purchase.

Learn more about the decision process here:

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