The answer is A. Decreasing
Answer:
The correct answer is letter "A": Engage.
Explanation:
Social media has gained importance not only as an informative medium but as a means for marketing. The 4E framework states the four basic characteristics social media advertisement should fulfill. Those components are:
- Excite.<em> Provide customers attractive offers.</em>
- Educate.<em> Give consumers information about the product and the offering.</em>
- Experience.<em> Allow direct or indirect interaction with the good.</em>
- <u>Engage</u>.<em> Involve customers in activities related to the product that transcend the simple buying of the good.</em>
