Answer: External research
Explanation:
External research is referred to as or known as a research conducted when an individual does not have any prior knowledge or information about a commodity or product, which further leads the individual to seek data and information from the personal sources such as friends or family and also the public sources i.e. online forums or in other cases the marketer dominated source i.e. sales persons especially at times when an individual’s previous experience is known to be limited.
Set specific, challenging, and reachable goals for the team. In addition, goal setting is the procedure of classifying to some degree that a team want to achieve and founding quantifiable goals and timeframes. When the team decide on a technique change to win the game in which this is an example of goal setting.
Answer:
b. Organizational justice.
Explanation:
In reacting to the allegations that Google engages in "systematic compensation disparities against women" and the request of payroll records by the U.S. Department of Labor in 2017.
Google annually reviews pay levels and denies any disparities against women. In reviewing pay levels, Google's management is focused on organizational justice. The concept of organizational justice was first introduced by Greenberg in the year 1987.
Organizational justice is an organizational concept that describes an employee's perception of decisions, fairness, behaviors and actions with respect to how these employees are affected or influenced both psychologically and other wise at work.
Organisational justice deals with all workplace related activities, ranging from salary to relationships between superiors and their subordinates, equal rights, gender equality and even access to training and promotion.
For the purpose of trust, loyalty and progressive work attitudes, it is very important that organizations prioritize organizational justice.
Hence, if Google focuses on organizational justice, it will help to build trust and address the issue of pay level disparities among its employees.
Answer:
B, Cultural congruence
Explanation:
Cultural congruence is a kind of marketing technique/strategy in which a new product with similar characteristics as with the currently existing product is marketed. This technique of marketing helps to reduce resistance as consumers see the new product as the same as the existing product.
I hope this helps.
