Pick an object. It can be anything you might have in your house. Now come up with a new, innovative use for the object. You're g
oing to come up with a marketing plan for your new product. Your plan must include the following parts: Identify your target market. Is this a product they need or want? How does this affect the positioning of your product?
Outline your strategy with specific steps you'll take. Determine if your marketing will be product/production-oriented, sales-oriented, or customer/societal-oriented, and then explain why you chose that orientation.
Create one piece of marketing that you can upload for your instructor, e.g., a slogan, a print ad, a radio promo, or a TV commercial that demonstrates the type of strategy that you've selected.
The coffee table can be used to sit two people in the home. The product is going to be a need because it is going to be more affordable than a couch. The product will be sales oriented because noone really needs this but we can perfect the product to cause a want for it. The reason why I chose this is because itll be a newer product to market so noone will know about it until we create a demand for it through advertisement.
For the advertisment you can use a celebrity photoshopped onto the coffee table or make a funny video of you using it as a seat and it is more comfortable and affordable than a normal couch.
