<em>Fast Fine Foods markets some of its products to consumers looking for simple, quick meals ....... The company's strategy of dividing the market into groups that want similar things from the products they buy is an example of </em><em>Market Segmentation.
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<h2>Further Explanation
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Market segmentation is the activity of dividing a market into different groups of buyers who have different needs, characteristics, or behaviors that may require different products or marketing mixes.
<h3>Here are some of the objectives of market segmentation:
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Make It Easy To Distinguish The Market
One of the company's difficulties in the product marketing process is a heterogeneous market situation where the interests and tastes of consumers are very diverse and continue to grow.
Better Customer Service
Four important things that most consumers pay attention to in meeting their needs are quality, price, service, and timeliness.
More Targeted Marketing Strategies
Marketing strategies in homogeneous markets will be easier than in heterogeneous markets.
Getting to Know Competitors with the Same Segment
After understanding buyers who are in a market segment, of course the company will also be able to find out who are the competitors in the same segment and what activities are carried out by competitors.
Evaluate Targets and Business Plans
After understanding the market segment and its characteristics, the company can conduct an evaluation of marketing activities that have been carried out before.
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Market Segmentation brainly.com/question/13941014
The company's strategy brainly.com/question/13941014
Detail
Class: College
Subject: Business
Keyword: Market, Segmentation, Company
