Question

Dew wanted to create a campaign based on its core concept of diy. they ran multiple contests and created nations and communities for each flavor. these contests were for the product, the packaging, and even the name. what was the ultimate goal of this campaign?

Answer 1

By doing this, Dew was able to create a stronger bond with the customer and their brand. They already have brand awareness with their customers but now they are able to engage their customers by allowing them to have a "say" in their products. They are letting them design a product they would like to see on the market and become a part of the brand/company.