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Rzqust [24]
2 years ago
10

Marketing analytic approaches can be thought of by considering the level of analytic complexity and the value that is created fr

om employing each within the specific context of interest. Generally, greater levels of complexity come with a higher cost in the form of the level of expertise and effort required to execute the related analytic approach, but more complex analytical approaches also tend to yield higher value customer insights.
This activity is important because marketing managers benefit from being able to determine what the most appropriate marketing analytics approach is for a given decision making context. The goal of this exercise is to demonstrate your understanding of the four key types of marketing analytic approaches. There are four key types of marketing analytics: descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics. Each has its place in taking Big Data and providing valuable insights for marketing management decision making. Hover over each individual item to read fictional company examples highlighting different ways that marketing analytics can be used to yield specific insights.

Match the item to its appropriate position based on which type of marketing analytics approach it represents.

a. Quality Software
b. ABC Supermarket
c. Global Hospitality
d. XYZ
e. Manufacturing

1. Descriptive Analytics
2. Predictive Analytics
3. Diagnostic Analytics
4. Prescriptive Analytics
Business
1 answer:
kaheart [24]2 years ago
4 0

Answer:

a. Quality Software - Prescriptive Analytics

b. ABC Supermarket - Descriptive Analytics

c. Global Hospitality - Diagnostic Analytics

d. XYZ - Predictive Analytics

e. Manufacturing - Descriptive Analytics

Explanation:

Descriptive analytics is the strategy which uses the past data and creates a summary for historical data to create future analysis.

Predictive Analytics is the strategy which uses statistical calculations and models to predict the future.

Diagnostic Analytics is the strategy which the analyst observes the past event and then examines why certain situation happened. This is used by analysts to make sure that historic mistakes are not repeated.

Prescriptive Analytics is the strategy in which strategic planning is made after the operational activities are analyzed and then strategies are formed in order to plan future performance.

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1. Given the nominal interest rate of 17​% and the expected inflation of 13​%, then the value of the real interest rate is ___ ?
Veronika [31]

Answer:

According to fisher equation

(1+nominal Interest rate)=(1+real interest rate)(1+inflation)

1) So 1.17=(1+R)(1.13)

1+R=1.17/1.13

R=1.035-1

R=0.0353

Real interest rate = 3.53 percent

2) (1+NIR)= 1.03*1.04

  1+ NIR= 1.072

NIR= 0.072

Nominal interest rate = 7.2 percent

A lender prefers a higher real interest rate as he will earn more money on the amount he has lend if the real interest rate is higher.

A borrower will prefer a lower real interest rate as he will have to pay lower interest payments on an amount if the real interest rate is lower.

Explanation:

6 0
3 years ago
Infomercial are _than commercials.
Oksana_A [137]
The answer is D.Shorter
5 0
2 years ago
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BatCo makes metal baseball bats. Each bat requires 1 kg of aluminum at $18 per kg and 0.25 direct labor hours at $20 per hour. O
aalyn [17]

Answer:

Cost variance= 7 unfavorable

Explanation:

Giving the following information:

Each bat requires 1 kg of aluminum at $18 per kg and 0.25 direct labor hours at $20 per hour. Overhead is assigned at the rate of $40 per direct labor hour. Assume the actual cost to manufacture one metal bat was $40.

Estimated cost= 18 + 0.25*20 + 0.25*40= 33

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Cost variance= 7 unfavorable

5 0
3 years ago
You are Chair of the Federal Reserve Board. In your meeting with the Federal Open Market Committee, the committee un-animously v
ivolga24 [154]

You reply that "OMOs are the purchase and sale of government securities. To increase the money supply we will buy government securities which increases the amount of reserves in the banking system and fuels deposit expansion".

<u>Option: A</u>

<u>Explanation:</u>

The action of central bank to offer or take liquidity from or into a bank or a collection of banks in its exchange rate currencies is understood as an open market operation or OMO. The central bank is the only origin of such policy which may either purchase or sell the bonds of government on the open market or in what is now often the acceptable option, engage into a repo or protected lending agreement with a commercial bank: the central bank lend the monetary as a reserve over a given period of time and concurrently selects the qualified asset as security.

Here the Chair of the Federal Reserve Board explained OMO for the purpose of their use in the scenario of increasing money supply, by purchasing or selling the bonds or securities of public authorities to eligible bodies for the increment of assets in banking sector to drive the expansion of deposits.

8 0
3 years ago
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pychu [463]

Answer:

Mobile user.

Explanation:

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Edwin is using the mobile user method in doing his job. He uses his laptop and phone to communicate bwith clients and his office. The laptop is used to handle work through business related software he has installed.

3 0
3 years ago
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