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Rzqust [24]
3 years ago
10

Marketing analytic approaches can be thought of by considering the level of analytic complexity and the value that is created fr

om employing each within the specific context of interest. Generally, greater levels of complexity come with a higher cost in the form of the level of expertise and effort required to execute the related analytic approach, but more complex analytical approaches also tend to yield higher value customer insights.
This activity is important because marketing managers benefit from being able to determine what the most appropriate marketing analytics approach is for a given decision making context. The goal of this exercise is to demonstrate your understanding of the four key types of marketing analytic approaches. There are four key types of marketing analytics: descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics. Each has its place in taking Big Data and providing valuable insights for marketing management decision making. Hover over each individual item to read fictional company examples highlighting different ways that marketing analytics can be used to yield specific insights.

Match the item to its appropriate position based on which type of marketing analytics approach it represents.

a. Quality Software
b. ABC Supermarket
c. Global Hospitality
d. XYZ
e. Manufacturing

1. Descriptive Analytics
2. Predictive Analytics
3. Diagnostic Analytics
4. Prescriptive Analytics
Business
1 answer:
kaheart [24]3 years ago
4 0

Answer:

a. Quality Software - Prescriptive Analytics

b. ABC Supermarket - Descriptive Analytics

c. Global Hospitality - Diagnostic Analytics

d. XYZ - Predictive Analytics

e. Manufacturing - Descriptive Analytics

Explanation:

Descriptive analytics is the strategy which uses the past data and creates a summary for historical data to create future analysis.

Predictive Analytics is the strategy which uses statistical calculations and models to predict the future.

Diagnostic Analytics is the strategy which the analyst observes the past event and then examines why certain situation happened. This is used by analysts to make sure that historic mistakes are not repeated.

Prescriptive Analytics is the strategy in which strategic planning is made after the operational activities are analyzed and then strategies are formed in order to plan future performance.

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If a business is in need of working capital, one option is to use a(n) ________ that will buy the company's account receivables
nekit [7.7K]

Answer:

A factor company

Explanation:

A factor company is a finance company that specializes in purchasing company's accounts receivable,then goes ahead to collect the balances from the customers for a fee.

A factor company sometimes does this with a recourse to the company whose receivable has been factored or without a recourse.

With a recourse means that any accounts receivable balance uncollected would be transferred to the original company while without a recourse is the opposite situation

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3 years ago
Explain how to identify fraudulent links in emails.​
Harrizon [31]
Don’t open any at all, scammers only get smarter
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3 years ago
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Disposal of Plant Asset
antiseptic1488 [7]

Answer and Explanation:

The Journal entry is shown below:-

a. Depreciation expense - Airplane Dr, $75,000

         To Accumulated depreciation - Airplane  $75,000

(Being depreciation expense for 8 months is recorded)

b. Cash Dr, $250,000

Accumulated depreciation - Airplane Dr, $750,000

       To Airplane $1,000,000

(Being the sale of airplane is recorded)

c. Cash Dr, $300,000

Accumulated depreciation - Airplane $750,000  

      To Airplane $1,000,000

       To Gain on sale of airplane $50,000

(Being the sale of airplane is recorded)

d. Cash Dr, $220000

Loss on sale of airplane Dr, $30,000

Accumulated depreciation - Airplane Dr, $750,000

         To Airplane $1,000,000

(Being the sale of airplane is recorded)  

e. Insurance settlement Dr, $210,000

Loss of insurance settlement Dr, $40,000

Accumulated depreciation - Airplane $750,000

         To Airplane $1,000,000

(Being insurance claim on airplane destroyed by fire is recorded)

Working Note:-

Under Straight-line method:

Depreciation per annum = (Cost of asset - Salvage value) ÷ Useful life

= ($1,000,000 - $100,000) ÷ 8 years

= $112,500

So, the Ben company will depreciate the airplane for 8 years by $112,500 every year.

Accumulated depreciation for six years = $112,500 × 6 years

= $675,000

a.  Depreciation expense for 8 months = $112,500 × (8 ÷ 12)

= $75,000

b.  Accumulated depreciation up to the date of disposal = Accumulated depreciation + Depreciation expense

= $675,000 + $75,000

= $750,000

Hence,

The Book value at the date of disposal = $1,000,000 - $750,000

= $250,000

c.  Gain on sale of airplane = (Accumulated depreciation + Cash) - Cost of asset

= ($750,000 + $300,000) - $1,000,000

= $50,000

d.  Loss on sale of airplane = Cost of asset - (Accumulated depreciation + Cash)

= $1,000,000 - ($750,000 + $220,000)

= $30,000

e.  Loss of insurance settlement = Cost of asset - (Accumulated depreciation + Insurance settlement)

= $1,000,000 - ($750,000 + $210,000)

= $40,000

5 0
4 years ago
An account that would be increased by a debit is
Ne4ueva [31]
<span>An account that would be increased by a debit is A. cash.
Cash account is the only account among these up there which would be increased by a debit. Credit is the type of money which you take from your account; on the other hand, debit is the money that you pay into your account, so obviously you will have more money in your cash account if you pay money into it.
</span>
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3 years ago
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Please help me with this!!
Westkost [7]
The correct answer is Neutral stance
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