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Rzqust [24]
3 years ago
10

Marketing analytic approaches can be thought of by considering the level of analytic complexity and the value that is created fr

om employing each within the specific context of interest. Generally, greater levels of complexity come with a higher cost in the form of the level of expertise and effort required to execute the related analytic approach, but more complex analytical approaches also tend to yield higher value customer insights.
This activity is important because marketing managers benefit from being able to determine what the most appropriate marketing analytics approach is for a given decision making context. The goal of this exercise is to demonstrate your understanding of the four key types of marketing analytic approaches. There are four key types of marketing analytics: descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics. Each has its place in taking Big Data and providing valuable insights for marketing management decision making. Hover over each individual item to read fictional company examples highlighting different ways that marketing analytics can be used to yield specific insights.

Match the item to its appropriate position based on which type of marketing analytics approach it represents.

a. Quality Software
b. ABC Supermarket
c. Global Hospitality
d. XYZ
e. Manufacturing

1. Descriptive Analytics
2. Predictive Analytics
3. Diagnostic Analytics
4. Prescriptive Analytics
Business
1 answer:
kaheart [24]3 years ago
4 0

Answer:

a. Quality Software - Prescriptive Analytics

b. ABC Supermarket - Descriptive Analytics

c. Global Hospitality - Diagnostic Analytics

d. XYZ - Predictive Analytics

e. Manufacturing - Descriptive Analytics

Explanation:

Descriptive analytics is the strategy which uses the past data and creates a summary for historical data to create future analysis.

Predictive Analytics is the strategy which uses statistical calculations and models to predict the future.

Diagnostic Analytics is the strategy which the analyst observes the past event and then examines why certain situation happened. This is used by analysts to make sure that historic mistakes are not repeated.

Prescriptive Analytics is the strategy in which strategic planning is made after the operational activities are analyzed and then strategies are formed in order to plan future performance.

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"The Marlene Doll Co. uses a process costing system. Consider the following data for Dept. A. UNITS: W-1-P Nov. 1: 8,000 units,
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Answer:

The Marlene Doll Co.

Weighted-AVerage Method

Cost of production:

COSTS: W-1-P Nov. 1:                    $9,600         $4,800

Costs added in November:           15,600         14,400

Total costs for the month          $25,500       $19,200

Equivalent units of production:

                                       Units   Materials  Conversion

Transferred to Dept B: 12,000     12,000        12,000

W-1-P Nov. 30:               6,000       6,000         3,000

Equivalent units                            18,000        15,000

Cost per equivalent units:

                                            Materials    Conversion

Total costs for the month   $25,500       $19,200

Equivalent units                      18,000         15,000

Cost per equivalent unit       $1.42           $1.28

Costs assigned to:

Units Transferred to Dept B:  $17,040      $15,360              $32,400

                                     (12,000 *$1.42)     (12,000 * $1.28)  

W-1-P Nov. 30:                           8,520           3,840                 12,360

                                     (6,000 *$1.42)     (3,000 * $1.28)

Total costs assigned           $25,560       $19,200              $44,760

 

FIFO Method

Equivalent units of production:

                                                Units   Materials  Conversion

W-1-P Nov. 1:                           8,000      0 (0%)        2,000  (25%)

Units started & completed: 10,000     10,000        10,000

W-1-P Nov. 30:                       6,000      6,000         3,000

Equivalent units                                   16,000        15,000

Cost per equivalent units:

                                            Materials    Conversion

Total costs for the month    $15,600         14,400

Equivalent units                      16,000        15,000

Cost per equivalent unit       $0.975        $0.96

Costs assigned this month to:

Work-in-Process                      $0                 $1,920                $1,920

                                     (0 *$0.975)         (2,000 * $0.96)  

Units completed                      $9,750        $9,600              $19,350

                                     (10,000 *$0.975)   (10,000 * $0.96)  

W-1-P Nov. 30:                           5,850           2,880                 8,730

                                     (6,000 *$0.975)    (3,000 * $0.96)

Total costs assigned            $15,600        $14,400            $30,000

Total costs of:

Units transferred out         $19,350       $16,320         $35,670

W-1-P Nov. 30:                       5,850           2,880              8,730

Total costs                        $25,200       $19,200         $44,400

Explanation:

a) Data and Calculations:

Dept. A. UNITS:

                                        Units   Materials  Conversion

W-1-P Nov. 1:                    8,000      100%           75%

Started in November:   10,000

Transferred to Dept B: 12,000      100%          100%

W-1-P Nov. 30:                6,000      100%           50%

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2 years ago
Lopez Plastics Co. (LPC) issued callable bonds on January 1, 2021. LPC's accountant has projected the following amortization sch
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Answer:

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Annual Stated interest=$14,000/20,000

Annual Stated interest=7%

Therefore the annual effective interest rate on the bonds is 7%

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