1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Rzqust [24]
3 years ago
10

Marketing analytic approaches can be thought of by considering the level of analytic complexity and the value that is created fr

om employing each within the specific context of interest. Generally, greater levels of complexity come with a higher cost in the form of the level of expertise and effort required to execute the related analytic approach, but more complex analytical approaches also tend to yield higher value customer insights.
This activity is important because marketing managers benefit from being able to determine what the most appropriate marketing analytics approach is for a given decision making context. The goal of this exercise is to demonstrate your understanding of the four key types of marketing analytic approaches. There are four key types of marketing analytics: descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics. Each has its place in taking Big Data and providing valuable insights for marketing management decision making. Hover over each individual item to read fictional company examples highlighting different ways that marketing analytics can be used to yield specific insights.

Match the item to its appropriate position based on which type of marketing analytics approach it represents.

a. Quality Software
b. ABC Supermarket
c. Global Hospitality
d. XYZ
e. Manufacturing

1. Descriptive Analytics
2. Predictive Analytics
3. Diagnostic Analytics
4. Prescriptive Analytics
Business
1 answer:
kaheart [24]3 years ago
4 0

Answer:

a. Quality Software - Prescriptive Analytics

b. ABC Supermarket - Descriptive Analytics

c. Global Hospitality - Diagnostic Analytics

d. XYZ - Predictive Analytics

e. Manufacturing - Descriptive Analytics

Explanation:

Descriptive analytics is the strategy which uses the past data and creates a summary for historical data to create future analysis.

Predictive Analytics is the strategy which uses statistical calculations and models to predict the future.

Diagnostic Analytics is the strategy which the analyst observes the past event and then examines why certain situation happened. This is used by analysts to make sure that historic mistakes are not repeated.

Prescriptive Analytics is the strategy in which strategic planning is made after the operational activities are analyzed and then strategies are formed in order to plan future performance.

You might be interested in
How long after a tax taking can a treasurer begin land court proceedings?
mariarad [96]

Answer:

D. 180 days

Explanation:

After a tax taking a receiver begin land court proceedings a duration of "<u>180" days</u>. Later a tax collecting, the accountability for acquisition of the offending taxes as well as assessments on those attribute no long-spun relaxes with the Tax Collector, it simply moves to the Treasurer and while a parcel has been in tax claim for <u>180 days</u>, the Town may wish to instate foreclosure on the assets within specific Land Court in Boston.

7 0
3 years ago
Monette Corporation has found that 70% of its sales in any given month are credit sales, while the remainder are cash sales. Of
hoa [83]

Answer and Explanation:

The preparation of cash collection budget is shown below:-

                            Cash Collection Budget

               For the month of January through March

                                   January         February         March          Quarter

Cash sales                   $43,500      $37,500           $58,500      $139,500

Collection on Credit sales

20% month of sale       $20,300      $17,500        $27,300      $65,100

40% month after            $33,600     $40,600       $35,000      $109,200

24% two months after    $17,640        $20,160        $24,360        $62,160

Total Cash collection      $115,040      $115,760      $145,160        $375,960

Working Note 1

                   November        December       January     February     March

Total Sales   $105,000          $120,000       $145,000    $125,000   $195,000

Cash sales   $31,500            $36,000       $43,500     $37,500     $58,500

Credit sales   $73,500            $84,000       $101,500      $87,500     $136,500

Credit sales is 70% of Total sales every month

Cash Sales is 30% of Total sales every month

Working Note 2

                            January        February       March         Quarter

Cash sales            $43,500      $37,500      $58,500        $139,500

Cash collection from credit sales of

November            $17,640                                                 $17,640

December          $33,600      $20,160                               $53,760

January                $20,300     $40,600        $24,360         $85,260

February                                   $17,500       $35,000         $52,500

March                                                          $27,300            $27,300

Total collections  $115,040     $115,760      $145,160           $375,960

6 0
3 years ago
Which of these is a recurring cost of car ownership
Nastasia [14]

Answer:

Vehicle registration

Explanation:

Vehicle registration reoccurs annually, the other costs are one time.

3 0
3 years ago
Read 2 more answers
In a perfectly competitive​ market, all of the following statements are true​ except: A. Marginal revenue is the same as price.
Rashid [163]

Answer: Marginal revenue is equal to price times quantity

Explanation:

A perfectly competitive market is a market where there's a large number of both the producers and the consumers have full and symmetric information.

In a perfectly competitive​ market, the marginal revenue is the same as price and the marginal revenue curve is the same as the demand curve facing sellers.

It should be noted that the statement that the marginal revenue is equal to price times quantity is incorrect. The total revenue is equal to price times quantity.

6 0
3 years ago
Chance Company had two operating divisions, one manufacturing farm equipment and the other office supplies. Both divisions are c
S_A_V [24]

Answer:

Net income = $76,000

Earning per share (EPS):

Income from continuing operations per share = $4.40 per share

Loss from discontinued operations per share = -$3.64 per share

Net Income per share = $0.76 per share

Explanation:

Note: See the attached excel file for the income statement.

Also Note: Two years (2016 and 2018) were mistakenly mentioned in the question instead of just one of them. I therefore picked 2016 to prepare the income statement.

In the attached excel file, the earning per share (EPS) is calculated as follows:

Number of shares outstanding = 100,000 shares

Income from continuing operations per share  = Income from continuing operations / Number of shares outstanding = $440,000 / 100,000 = $4.40 per share

Loss from discontinued operations per share = Loss from discontinued operations / Number of shares outstanding = -$364,000 / 100,000 = -$3.64 per share

Net Income per share = Net Income / Number of shares outstanding = $76,000 / 100,000 = $0.76 per share

Download xlsx
5 0
3 years ago
Other questions:
  • A company purchased new furniture at a cost of $32,000 on September 30. The furniture is estimated to have a useful life of 5 ye
    15·1 answer
  • 4. Wilford has developed a leg pillow for long airline flights that reduces the risk of blood clots. He isn't sure how to develo
    13·1 answer
  • Candy crunchers wants to see if their new candy is enjoyed more by high school or middle school students. they decide to visit o
    14·2 answers
  • How do industry or external changes impact the things that you do personally?
    7·1 answer
  • While rachael, a psychology major at the local university worked frantically at her job at groovy rags retail in anticipation of
    8·1 answer
  • N Force, a U.S. car manufacturing company, has expanded its business operations to China. Unlike their U.S. colleagues, many Chi
    10·1 answer
  • William is a single writer (age 35) who recently decided that he needs to save more for retirement. His 2020 AGI before the IRA
    6·1 answer
  • What is the yearly salary and hourly wage for a novel author? it's for a project. ​
    14·1 answer
  • Mrs. Beach bought shells at a gift shop. The red shells (r) were $0. 75 each, and the white shells (w) were $0. 49 each. The tot
    13·1 answer
  • bookmark question for later what is a common axiom for information technology professionals? communicate! become an expert know
    12·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!