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Rzqust [24]
2 years ago
10

Marketing analytic approaches can be thought of by considering the level of analytic complexity and the value that is created fr

om employing each within the specific context of interest. Generally, greater levels of complexity come with a higher cost in the form of the level of expertise and effort required to execute the related analytic approach, but more complex analytical approaches also tend to yield higher value customer insights.
This activity is important because marketing managers benefit from being able to determine what the most appropriate marketing analytics approach is for a given decision making context. The goal of this exercise is to demonstrate your understanding of the four key types of marketing analytic approaches. There are four key types of marketing analytics: descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics. Each has its place in taking Big Data and providing valuable insights for marketing management decision making. Hover over each individual item to read fictional company examples highlighting different ways that marketing analytics can be used to yield specific insights.

Match the item to its appropriate position based on which type of marketing analytics approach it represents.

a. Quality Software
b. ABC Supermarket
c. Global Hospitality
d. XYZ
e. Manufacturing

1. Descriptive Analytics
2. Predictive Analytics
3. Diagnostic Analytics
4. Prescriptive Analytics
Business
1 answer:
kaheart [24]2 years ago
4 0

Answer:

a. Quality Software - Prescriptive Analytics

b. ABC Supermarket - Descriptive Analytics

c. Global Hospitality - Diagnostic Analytics

d. XYZ - Predictive Analytics

e. Manufacturing - Descriptive Analytics

Explanation:

Descriptive analytics is the strategy which uses the past data and creates a summary for historical data to create future analysis.

Predictive Analytics is the strategy which uses statistical calculations and models to predict the future.

Diagnostic Analytics is the strategy which the analyst observes the past event and then examines why certain situation happened. This is used by analysts to make sure that historic mistakes are not repeated.

Prescriptive Analytics is the strategy in which strategic planning is made after the operational activities are analyzed and then strategies are formed in order to plan future performance.

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The nurse represents that effective delegation include:

  • Delineating the desired outcomes of the delegation.
  • Asking the nurse if they are capable of completing the delegated task.
  • Monitoring how the delegated task is being accomplished.

<h3>How to illustrate the information?</h3>

Effective delegation means planning ahead when identifying tasks to be accomplished. Assess the situation, and clearly delineate the desired outcomes.

Monitoring how the task is being accomplished is considered effective delegating.

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7 0
1 year ago
Fey Corporation manufactures two models of office chairs, a standard and a deluxe model. The following activity and cost informa
alekssr [168]

Answer:

a) Standard WIP      75,000 debit

            factory overhead       75,000 credit

b) applied to deluxe model 28 setups x $   400 = $ 11,200

c) total overhead to deluxe: 35,200

Explanation:

\frac{Cost\: Of \:Manufacturing \:Overhead}{Cost \:Driver}= Overhead \:Rate

expected overhead:       120,000

total labor hours: 375 + 22 = 600

overhead rate: 120,000 / 600 = 200

applied to Standard model: 375 hours x $ 200 = 75,000

overhead cost for setups: $ 20,000

total setups (cost driver) 22  + 28

activity rate: $ 20,000 / 50 setups = $    400

applied to deluxe model 28 setups x $   400 = $ 11,200

overhead cost for component: $40,000

total components: 8 + 12 = 20

activity rate: 40,000 / 20= 2,000

applied to deluxe model: 12 x 2,000 = 24,000

<u>Overhead cost into deluxe model under ABC:</u>

setup overhead applied to deluxe model 28 setups x $   400 = $ 11,200

component overhead applied to deluxe model: 12 x 2,000 = 24,000

Total: 35,200

6 0
3 years ago
When formulating accounting principles, the Securities and Exchange Commission’s role is A : consistently secondary. B : nonexis
navik [9.2K]

Answer:

C: sometimes primary and sometimes secondary.

Explanation:

When formulating accounting principles, the Securities and Exchange Commission’s role is sometimes primary and sometimes secondary.Securities and Exchange Commission has the responsibility to develop accounting standards which has to be enforced by public companies and they also consistently looked to the private sector for assistance in it. The securities and exchange commission retains the authority to establish the standards which formulate by them.

5 0
3 years ago
The normal balances of sales, sales discounts, and sales returns and allowances are ________. debit, credit, and credit, respect
Y_Kistochka [10]
<h3><u>Answer;</u></h3>

credit, debit, and debit, respectively

<h3><u>Explanation</u>;</h3>

Normal balance of sales; Credit

Normal balance of sales discount; Debit

Normal balance of sale returns and allowances; Debit

  • A normal balance is the expectation that a particular type of account will have either a debit or a credit balance.
  • The normal balance of sales is credit.
  • The sales returns and allowances account is subtracted from sales because these accounts have the opposite effect on net income. Therefore, sales returns and allowances is considered a contra‐revenue account, which normally has a debit balance.
  • The account Sales Discounts is referred to as a contra-revenue account. Therefore;  its is debit balance.
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3 years ago
What must you know in order to serve alcohol responsibly and legally in all situations?
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  • a. know your product, know your customers, and know how to say "no"

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