A company that makes a consumer product such as laundry detergent asks customers to write a positive review about the product in exchange for a small chance of winning a $1 discount coupon.<u>The cognitive dissonance theory predict that the attitude of the customer toward the product will become Positive</u>
Explanation:
Cognitive dissonance theory talks about a state of an individuals mind in which their exist a conflict between the attitudes, beliefs or behavior of an individual,which produces a feeling of mental stress.
As per the cognitive dissonance theory Whenever there is an disharmony between our attitudes or behavior , we should make effort to eliminate the dissonance.
In the above question the company has made an effort to remove the dissonance among its customers by giving them a small chance of winning a $1 discount coupon.Thus resulting in a positive change in the attitude of the customer.
Answer:
Place more "Buy One, Get One Free" signage throughout the store to spur purchases
Explanation:
Neuromarketing is a new field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) to study the brain’s responses to marketing stimuli. Researchers use the fMRI to measure changes in activity in parts of the brain and to learn why consumers make the decisions they do, and what part of the brain is telling them to do it.
Marketing analysts will use neuromarketing to better measure a consumer’s preference, as the verbal response given to the question “Do you like this product?” may not always be the true answer. This knowledge will help marketers create products and services designed more effectively and marketing campaigns focused more on the brain’s response.
Neuromarketing will tell the marketer what the consumer reacts to, whether it was the color of the packaging, the sound the box makes when shaken, or the idea that they will have something their co-consumers do not.
Answer:Adjust strategies for changing customer needs before rivals.
Explanation: HIGH PERFORMING COMPANIES ARE COMPANIES WHO EFFECTIVELY AND EFFICIENTLY UTILIZE THEIR RESOURCES IN ORDER TO REDUCE COST, WASTAGES and TIME LOST DURING THE PRODUCTION AND SUPPLY CHAIN PROCESSES ETC.
For a company to perform at a high level or standard,the company must effectively implement strategies that can adjust the company to perform at a level which will outperform it's rivals in meeting the needs of the customers before the rivals.
Answer: Option A
Explanation: A beta version can be defined as that version of a software which is made available to small number of users ,other than those developing it, for the purpose of general testing.
The beta version is provided by the company before the release date of the software to analyze the consumer reaction and to detect if there is any flaw.
