Question

In the ________ era, manufacturers focused on product innovation, rather than satisfying the needs of individual customers.

Answer 1

It should be noted that in the Production Oriented Era,manufacturers focused on product innovation, rather than satisfying the needs of individual customers.

What is Production Oriented Era?

Production Oriented Era can be regarded as an era in which manufacturers were concerned with product innovation, they do this instead of meeting customers needs.

In this era Retailers were considered places to hold inventory until it was sold.

Learn more about Production Oriented Era at:

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