Geraldo gauged the level of exposure to his marketing campaign using the percentage of the target population exposed at least once to his advertisement, representing its integrated market communication as well as marketing plan.
Marketing plan is the plan made by any organization to communicate about its products when they are new to launch them in the market.
Integrated market communication is the process which includes different marketing campaigns and marketing plans to define what they want to achieve through the marketing process.
In communicating with the target market The AIDA model is used.
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Answer:
The correct answer is A.process.
Explanation:
Due to the extension of the term “innovation” it is important to keep in mind that two different meanings can be distinguished:
- Innovation, as a process by which an idea is transformed into a novel product or service in the market, or by which a new manufacturing process or new organization or marketing methods is incorporated in the company (innovation capacity of the company).
- Innovation, such as the activity for which results derived from research and development (knowledge, prototypes) are launched into the market in the form of new products, services or are transformed into new processes in the company (R + D + i )
Answer:
D. 2.97
Explanation:
The net operating asset turnover ratio is used to measure the efficiency of operating assets and to determine how well these assets are used to generate sales. The assets that are tested here are operating assets that are those assets which are required to run the day-to-day operations of the business. For instance, Property, plant, and equipment, inventory, and cash etc. Investments and unutilized assets do not fall under this category.
Here are are required to calculate the net operating asset turnover ratio, which is calculated as follows:
Net operating asset turnover = Net sales / Net operating assets
⇒ Net operating asset turnover for 2016 = 117,351 m / 39,502 m = 2.97.
It means that for each dollar invested in the operating assets generates $2.97 of revenue.
Answer:
Businesses are generally free of government ownership and
control
Explanation: The answer is C.
