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dolphi86 [110]
3 years ago
8

Elaine is in the process of buying a new car. There are many possible cars to choose from, but she is focused on a few she would

actually consider buying. These make up her ________ set.A. evokedB. immediateC. universalD. retrievalE. focus
Business
1 answer:
statuscvo [17]3 years ago
4 0

Answer:  evoked set

               

Explanation:

In simple words, evoked set refers to the collection of brands that initially comes in the mind  of the consumer when he or she is willing to buy a product in market. These are the brands that are of high significance to the customer and that individual customer completely trust such brand.

Every producer in the market wants to be in the evoked set of the consumer as there is a high probability that customer will choose to buy their willing commodity form such a set. However, positioning in evoked set cannot be marked quickly as it depends on various factors such as duration, quality and price etc.

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3 years ago
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You are 30 years old today and are considering studying for an MBA. You just received your annual salary of $50,000 and expect i
Liono4ka [1.6K]

Answer:

Yes, you should take the MBA because the NPV of taking the MBA is positive.

Explanation:

the total economic costs of taking the MBA program include the lost wages + the costs of taking the MBA and any interest you could have earned by investing it on something else = ($50,000 x 1.03) + ($50,000 x 1.03²) + (2 x $30,000 x 1.08) = $51,500 + $53,045 + $64,800 = $169,345

the present value of your total economic costs:

$51,500/1.08 + $53,045/1.08² + $32,400/1.08 + $32,400/1.08² = $47,685.19 + $45,477.54 + $30,000 + $27,777.78 = $150,940.51

if you continued to work, your salary at year 3 would be $54,636.35 and it would continue to increase by 3% every year. The salary that you can earn with an MBA is $80,000 and it will grow by 4% per year. I used an excel spreadsheet to calculate future salaries and the differential amount between them. Then I calculated the PV at the beginning of year 3 of the differential income.

The PV of the differential income today = $560,281.31 /1.08³ = $444,769.38

the NPV of taking an MBA = $444,769.38 - $150,940.51 = $293,828.87

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3 years ago
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