Answer:
d) a bond issued by the U.S. government
Explanation:
A bond issued by the US government will be expected to pay the lowest interest rate because the default risk is almost 0 with the US government which means that it is a risk free investment for the lender. The investor will be willing to lend money to US government at the lowest interest rate out of all the options because it is the safest investment therefore the investor's required rate of return is the lowest for US government.
Answer: Public Relations
Explanation: The elements of a promotional marketing mix are the resources an organisation engages in its marketing promotion. They are:
Advertising, public relations, sales promotion, direct marketing and personal selling.
The above listed elements have there unique effect on the sales if an organisation.
Advertising is used to create an awareness of the product to the consumer using all forms of advertising such as radio jingle television advert, billboards etc.
Public relations is used to find out the effect of the products in the market and also to get feedbacks from consumer which will enable mgt to plan on ways to correct any issue observed.
Sales promotions are ways of giving to the consumers fee products as rewards for loyalty
Direct marketing is the use of marketing officers that will speak to consumers personally and try convincing them to try the products
Personal selling is the act of selling the products one on one to customers
Answer: a. marketing
Explanation:
Using email for marketing purposes has become a very effective method of advertising since the advent of the internet and subsequently email services. It is quite low cost and yet has a wide coverage.
It also enables immediate communication that can be quite interactive thereby ensuring that customers can be personally catered for. It also allows for creativity in marketing as a multitude of methods can be used ranging from newsletters to posters.
Intersect. On a graph that is where they intersect.
Answer with explanation:
It is better for companies to offer a mixture of compensation programs instead of only one since it attracts a major number of competent workers. Some employees might be very selective at the time of choosing a job according to the benefits they could receive. For instance, a high executive could prefer to start working in an "A" firm since they organization offers an attractive number of stock shares per year as part of the compensation program instead of working for firm "B" that is not even publicly listed.
