Question

Evaluate the key criteria and selection process to use when considering which international market to enter.Case study:McDonald’s

Answer 1

The main criteria for entering the international market must be related to the strategic analysis of the opportunity and competitiveness of a market.

What are McDonald's key success factors?

According to recent data, the fast food chain is present in 119 countries and territories and contains 35,000 restaurants operating worldwide. Its success can be defined as the organization and standardization of products and services, combined with quality and speed.

Therefore, to be successful on a global scale, McDonald's also adapts to the local market, for example in India and Japan, whose hamburgers are adapted to satisfy cultural preferences.

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