Question

Sometimes brand names become synonymous with a product itself. if that happens, the brand.

Answer 1

Answer:

the brand essentially becomes a victim of its own success.

Explanation:

When brand names replace or become synonymous with particular products, irrespective of the what name is on the product, the brand essentially becomes a victim of its own success. The danger in this is that your registered trade mark becomes generic. This is commonly referred to as brand genericide.

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Answer 2

Brand names that become synonymous with the product—like Kleenex, Clorox bleach, and Scotch tape—must protect against the use of the brand name in a generic fashion, or they may lose their trademark on the name.