Question

The level of difficulty a manufacturer experiences in getting retailers to purchase its products is determined by the degree to which the channel is:.

Answer 1

The difficulty level that a manufacturer experiences in getting retailers to purchase its products is determined by the degree to which the channel is vertically integrated.

What is vertical integration?

It should be noted that vertical integration simply means the process of acquiring business operations towards identical production.

In this case, the difficulty level that a manufacturer experiences in getting retailers to purchase its products is determined by the degree to which the channel is vertically integrated.

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