Answer:
The correct answer is A. micro-marketing.
Explanation:
In micro marketing strategy marketers give their advertising ans selling efforts on a small group of tightly targeted consumers.
For example, the market can be grouped into small groups based on a commitment to a product class or readiness to purchase a given brand.This grouping can be based on following aspect of customers
1). Locayion
2). Relationships
3). Job Title
4). Industry
5). Size
5). Customer Needs
6). Brand Loyalty
7). Customer Recovery
8). Price Sensitivity
Nike allows customers to order shoes with custom color combinations is a type of need based micro-marketing.
It is called A COST DRIVER. A cost driver refers to any factor that causes a change in the cost of an activity. Cost driver is used to assign overhead costs to the quantity of a particular goods that is manufactured. Example of a cost driver is direct labour hours input into a production operation.
Answer:
A
Explanation:
A Marketing Cluster contain jobs in the marketing field which require the similar skills or educational qualification. An individual that studies marketing can find employment in any of the clusters
Answer:
Option A, buy less of X and more of Y is correct.
Explanation:
The amount that Mr. Rational is going to spend = $27
Quantity of good X = 5 units
Price of good X (Px) = $3 per unit
Marginal utility of 5th unit of X (MUx) = 30
Quantity of good Y = 6 units
Price of good Y (Py) = $2 per unit
Marginal utility of 6th unit of Y (MUy) = 18
So good x will be substituted for y in order to reach the consumer equilibrium.
Thus, Option a. buy less of X and more of Y is correct.
