Question

lander has a netflix account and loves to watch independent and international films. after each film that he streams, netflix creates a list of other potential films he might enjoy watching based on his film watching history. lander has discovered many additional films he enjoys from the netflix suggestions. it is one of the main benefits he likes about his netflix account. what digital marketing technique is netflix using to build value for its customer lander?

Answer 1

Answer:

It is using highly measurable and data driven information to add customer-value for Lander.

Explanation:

Answer 2

Netflix is ​​using the digital marketing technique of using measurable, data-driven information to add customer value.

This digital marketing technique of creating a list of potential films based on Lander's film screening history helps Netflix generate value for the customer, generating benefits such as:

• reduction in the time the client looks for a film.

• meeting customer needs.

• increased satisfaction.

• greater customer loyalty.

• creation of relationship and interaction between company and customer.

Therefore, artificial intelligence uses data to create value for the consumer, making the experience more targeted and aligned with consumer tastes and preferences, which makes the company better positioned and competitive in the market.

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