Question

When Harley-Davidson advertises to reinforce the perception that the brand is masculine, rugged, and individualistic, it is building brand Blank______.

Answer 1

Harley-Davidson is building brand personality by reinforcing the perception that his brand is masculine, rugged, and individualistic.

What is Brand personality?

Brand personality is a characteristics attributed to a brand name to which the consumer can relate.

It is an effective brand increases which empowers one's company to build connections with its target audience.

Hence, Harley-Davidson is building brand personality by reinforcing the perception that the brand is masculine, rugged, and individualistic.

Learn more about Brand personality here: brainly.com/question/14558525

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