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algol [13]
2 years ago
14

James' friend, whom he admires and respects, just purchased a new car. James decides to buy the same model. This situation illus

trates the influence of ________. social power referent power information power legitimate power
Social Studies
1 answer:
Yuki888 [10]2 years ago
7 0

This incident exemplifies the impact of Referent power

Referent power definition is a type of power that stems from a leader's ability to inspire and influence others.

<h3>Who has referent authority?</h3>

Referent power arises from a person's affection and respect for another, as well as a sense of identification with them. Celebrities wield referent power, which explains why they have such sway on everything from what people buy to who they vote for.

This power is derived from how much people admire, respect, and like a certain leader. There are numerous types of power, including referent power.

For more information about referent power refer to the link:

brainly.com/question/15352057

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The first step of marketing goods is searching for the customer who will buy the goods from us. So this involves doing research on the customers. After the research is carried out the product needs to be developed according to the needs of the customer. During and after the product is ready for marketing communication needs to be carried out with the customer.

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After the goods are sold after-sale service forms a major part of the marketing activities so that the customer comes back to us and not our competitors.

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