Answer:
b. it expects that this will increase sales and profits
Explanation:
<u>Calculation of Edelman's market/book ratio:</u>
The market/book ratio is calculated with the help of following formula:
Market/book ratio = Market price per share / Book value per share
The Book value per share can be calculated as follows;
Book value per share =Common Equity/ Shares of common stock outstanding
= 8,000,000,000 /500,000,000
= 16
Hence ,
Market/book ratio = 25/16 = 1.56
Hence, Edelman's market/book ratio is <u>1.56</u>
<h2>Except "shopping cart ads" all the others are examples of place advertising.</h2>
Explanation:
Billboards and bulletins:
Theses are the most impact way of advertising. These are normally huge and kept in vehicular traffic to attract customers.
Transit ads:
In simple terms, transit ads are the advertisement posted or hanged on the moving vehicles ie. in the side or back of bus, van, etc to advertise and attract customer.
shopping cart ads:
Advertisement that are pasted on the shopping cart
posters:
These are large printed pictures
cinema ads:
- Advertisement which are played in the cinema theater
- To attract customer through a big screen.
THE CPU (central processing unit) is one example of a piece of hardware that would not need to be removed to install a new webcam.
Answer:
Variety-seeking.
Explanation:
Consumers are buying variety-seeking goods when they switch between brands of convenience goods out of boredom or the desire to change. Purchases may have been pre-planned in that consumers "knew" they were going to purchase a specific product or brand but changed their minds in-store, deciding to try something different. Variety-seeking behavior is depicted by the consumers when they have very low involvement with in the buying process and there are significant differences are also present among brands. Consumers do lot of brand switching here. Consumers switch brands only for the sake of trying something new rather than dissatisfaction with the brand.
