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Mrac [35]
2 years ago
11

The process of identifying prospective buyers, understanding them intimately, and developing favorable long-term favorable perce

ptions of the organization is called ______. Multiple choice question. the societal marketing concept a marketing program marketing utility customer relationship management
Business
1 answer:
AlladinOne [14]2 years ago
4 0

The term "customer relationship management"is the process of identifying prospective buyers while understanding them to build a long-term favorable perceptions of the firm

<h2>What is customer relationship management?</h2>

CRM means a business process that helps in understanding the behavior of customers for purpose of serving them in best possible way.

In conclusion, the "customer relationship management"is the process of identifying prospective buyers while understanding them to build a long-term favorable perceptions of the firm.

Read more about CRM

<em>brainly.com/question/4310845</em>

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At the beginning of the current period, crane company had balances in accounts receivable of $192,800 and in allowance for doubt
Ainat [17]

This is too confusing

6 0
3 years ago
You are considering two mutually exclusive projects. Project A costs $3.6 million, has a required return of 14.5 percent, and an
sp2606 [1]

Answer:

Neither

Explanation:

The internal rate of return is a capital budgeting method that is used to determine the profitability of a project.

Internal rate of return is the discount rate that equates the after-tax cash flows from an investment to the amount invested

The decision rule when using the internal rate of return is to undertake the project if the internal rate of return is greater than the required return of the project. If this is not met, the project should be rejected.

If choosing between multiple projects, the decision rule is to choose the projects with the highest internal rate of return. This is because that project would be the most profitable.

Neither of the project should be selected because the IRR of both projects is less than their required returns

3 0
3 years ago
Who would most likely approve the marketing plan for a large business
Alisiya [41]

C) Marketing manager

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3 0
3 years ago
Read 2 more answers
Calla Company produces skateboards that sell for $56 per unit. The company currently has the capacity to produce 95,000 skateboa
Tema [17]

Answer:

Calla Company

Three-column comparative Income Statement:

                                                  Normal         Special order       Total

Sales Revenue                       $4,580,800         $673,200     $5,254,000

Cost of sales:

Direct materials                      $ 981,600           $158,400       $1,140,000

Direct labor                                613,500              99,000            712,500

Overhead                                  954,000              76,973         1,030,973

Selling expenses                      558,000               84,151             642,151

Administrative expenses          477,000                  890            477,890

Total costs and expenses  $ 3,584,100           $419,414      $4,003,514

Net income                           $ 996,700         $ 253,786     $1,250,486

Explanation:

a) Data and Calculations:

Annual production capacity = 95,000 units

Actual annual production and sales = 81,800 units

Special order (units) = 13,200

Selling price (normal) = $56 per unit

Special order selling price = $51 per unit

Direct materials                      $ 981,600

Direct labor                                613,500

Overhead                                  954,000

Selling expenses                      558,000

Administrative expenses          477,000

Total costs and expenses  $ 3,584,100

Three-column comparative Income Statement:

                                                  Normal         Special order       Total

Sales volume                             81,800                  13,200         95,000

Selling price                                $56                     $51    

Sales Revenue                       $4,580,800         $673,200     $5,254,000

Cost of sales:

Direct materials                      $ 981,600           $158,400       $1,140,000

Direct labor                                613,500              99,000            712,500

Overhead                                  954,000              76,973         1,030,973

Selling expenses                      558,000               84,151             642,151

Administrative expenses          477,000                  890            477,890

Total costs and expenses  $ 3,584,100           $419,414      $4,003,514

Net income                           $ 996,700         $ 253,786     $1,250,486

1. Direct materials cost per unit = $981,600/81,800 = $12

2. Direct labor cost per unit = $613,500/81,800 = $7.50

3. Variable Overhead cost = $954,000/2 = $477,000

Variable overhead cost per unit = $477,000/81,800 = $5.83129

4. Variable selling expenses = 70% of $558,000 = $390,600

Variable selling expenses per unit = $390,600/81,800 = $4.77506

Additional selling expense per unit = $6.37506 ($4.77506 + $1.60)

Selling expense for special order = 84,151($6.37506 * 13,200)

5. Administrative expenses increased by $890

8 0
3 years ago
Advertising increases levels of consumer purchase of specific brands which in turn affects gross domestic product. T/F
jeka57 [31]

Answer:

The correct answer is False.

Explanation:

Advertising really tries to increase the purchase levels of products and services, not specific brands. Therefore, this statement is false considering that although all economic transactions affect GDP (positively or negatively), the advertising function is not aligned with its duty.

8 0
3 years ago
Read 2 more answers
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