Qualities like hope or friendly service are examples of which of the following?

When marketers evaluate the attractiveness of each potential segment and decide in which of these groups they will invest resour

Iteru [2.4K]

When marketers evaluate the attractiveness of each potential segment and decide in which of these groups, they are engaging in targeting.

A serviceable obtainable market also known as a target market, can be defined as a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A serviceable obtainable market is a subset of the total market for a service or product. Target market used to helps increase the effectivity of the campaign.

There are 5 different types of targeting, such as:

Behavioral Targeting
Contextual Targeting
Search Retargeting
Site Retargeting
Predictive Targeting

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5 0

1 year ago

Motorcycle Manufacturers, Inc. projected sales of 59,700 machines for the year. The estimated January 1 inventory is 6,410 units

svlad2 [7]

Answer:

Production= 60,740

Explanation:

Giving the following information:

Sales= 59,700

Beginning inventory= 6,410

Desired Ending inventory= 7,450

<u>To calculate the production for the year, we need to use the following formula:</u>

Production= sales + desired ending inventory - beginning inventory

Production= 59,700 + 7,450 - 6,410

Production= 60,740

3 0

3 years ago

The IRR rule states that firms should accept any project offering an internal rate of return in excess of the cost of capitalA.

gtnhenbr [62]

Answer:

A. True

Explanation:

Internal rate of return abbreviated as IRR, is a capital budgeting technique used to evaluate the profitability of a potential project or an investment. In calculating the IRR, the net present value of the project's cash inflows is set at zero. Getting the actual value of the IRR is through trial and error, or specially programmed software.

IRR shows the growth rate a project or an investment is expected to generate. The higher the value, the better. As a rule, only projects whose IRR is greater than the minimum required rate of return should be accepted. The required rate of return is the same as the cost of capital for the project.

6 0

3 years ago

Mallard Corporation uses the product cost concept of product pricing. Below is cost information for the production and sale of 4

KiRa [710]

Answer:

1. Cost per unit = 860,500/45000 units = $19.12

2. Mark up = 12% * 800,000 = $96,000/45000 units = $2.13

mark up = 2.13/19.12 = 11.14%

3. Therefore selling price per unit = $19.12+$2.13 = $21.25

Explanation:

Variable direct materials cost per unit............................ 5.50

Variable direct labor cost per unit.................................... 7.65

Variable factory overhead cost per unit .........................2.25

Variable selling and administrative cost per unit........... .90

TOTAL VARIABLE COST PER UNIT..................................16.3

TOTAL VARIABLE COST = $16.3*45000 units = $733,500

Fixed factory overhead cost $82,000

Fixed selling and administrative costs 45,000

TOTAL COST = $ 860,500

1. Cost per unit = 860,500/45000 units = $19.12

2. Mark up = 12% * 800,000 = $96,000/45000 units = $2.13

mark up = 2.13/19.12 = 11.14%

3. Therefore selling price per unit = $19.12+$2.13 = $21.25

5 0

3 years ago

The marketing department, finance department, human resources department, and information systems department all operate at the

Nastasia [14]

The marketing department, finance department, human resources

department all operate at the functional level of an organization.

<h3>What is Functional level?</h3>

This level determines the daily operations of the various departments in

an organization. Examples include:

Strategy

Marketing

Finance

Human Resources

They are involved in execution of strategies which is why functional level

is the most appropriate choice.

Read more about Functional level here brainly.com/question/26287826

4 0

2 years ago