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Vedmedyk [2.9K]
2 years ago
6

Watch the video "forms of marketing research." company a is thinking about bringing to market a new product in a category where

it knows very little about the consumers or their needs and wants. describe which forms of marketing research would be appropriate and explain why. by contrast, company b has an established product and knows a lot about its customers. the company wants to measure customer satisfaction. describe which forms of marketing research would be appropriate and explain why. in replies to peers, provide additional ideas for the types of research that could be used.
Business
1 answer:
prohojiy [21]2 years ago
6 0

The primary research is the most appropriate marketing research to be used because the firm knows little about the consumers or their needs and wants.

<h3>What is a marketing research?</h3>

This refers to a process through which a firm gathers information about its customer and larger market.

<h3>Form of marketing research that are appropriate?</h3>
  • Primary research
  • Secondary research
  • Qualitative research
  • Qualitative research

Read more about marketing research

<em>brainly.com/question/24906199</em>

#SPJ1

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<h2>What is the role of quantitative research?</h2>
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<h2>What is the role of qualitative research?</h2>
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Learn  more about Qualitative research at <u><em>brainly.com/question/13498255?referrer=searchResults</em></u>

#SJP4

3 0
2 years ago
Merger and acquisition strategies
aniked [119]

Answer: Option (E)

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IgorC [24]

Answer:

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Most purchases nowadays are being processed online. The easiness to access to a wide variety of products and the methods of payments causes more people to buy online. Besides, the number of retailer stores with mobile apps is increasing so there is no need to have a computer to make the purchases online since they can be made with a phone. This scenario is fading the line that used to separate traditional retailing with online retailing.

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