Answer:
$245,000.00
Explanation:
The amount of sales revenue to be made to achieve target profit is computed as follows:
<em>Sales revenue to achieve target income</em>
<em>= Total fixed cost for the period + target profit/ contribution margin</em>
Contribution margin = (Sales - variable cost) / sales × 100
The figure has been given as 40% in the question
Sales revenue to achieve target profit = (83,000 + 15,000)/0.4
$245,000.00
Watson Company has monthly fixed costs of $83,000 and a 40% contribution margin ratio. If the company has set a target monthly income of $15,000, what dollar amount of sales must be made to produce the target income?
Sales revenue to achieve target profit = $245,000.00
Suppose that Ray-Ban is considering a new line of sunglasses that would be sold in major department
stores. The new line would be positioned as a more distinctive brand than the typical glasses sold
through department stores, and would be priced higher than other brands in the store, but a lower price
line than the current Ray-Ban lines that are sold through more selective stores. In determining the price
for this sunglass line, Ray-Ban wants to gather information about all brands sold in department stores
<span>and about customers' perceptions of those brands.
</span><span>Given Ray-Ban's plan for positioning the new sunglass line, they should use a <span>price skimming strategy when introducing their new product.
</span></span><span>Price skimming is a pricing strategy in which a marketer sets a relatively high initial price for a product or service at first, then lowers the price over time. It is a temporal version of price discrimination/yield management.</span>
