Question

Della, the new ceo of sky advertising, has been with the firm for over 25 years. she was picked by the board to turn the 85-year-old agency around, because it had lost its edge in the internet age. to infuse new life and energy into the agency, della wants to bring back some old ideas that previously worked at sky. she plans on having managers and veteran employees instruct each other about the organization's values, beliefs, and expectations; telling stories about some of the company legendary ad campaigns; coming up with a slogan that summarizes sky's abilities in a simple and memorable phrase; and having quarterly ceremonies where creativity and innovation are rewarded. the things that della wants to do are all examples of

Answer 1

I would say Della's approach is all about participation and empowerment of employees by having employees instruct each other about the company's values, beliefs and expectations, tell stories about legendary ad campaigns, having a slogan, and having quarterly ceremonies where creativity and innovation are rewarded. She is obviously encouraging employees to share their knowledge and understanding of the advertising company in such a way as to make it a better company.

Answer 2

promoting inspiration and higher motivations through creating supportive, and creative environments for employees. Employees who are satisfied with their work, and feel valued, are more likely to be loyal, productive, and innovative with their ideas. Success depends on every employee feeling valued, and thus contributing their best efforts to the development of the company.