Katrine doesn't understand all of the various aspects of automobile insurance and relies on her local independent State Farm Insurance agent to provide her with information. This agent acts as a(n) intermediary for State Farm.
Answer:
Adverse selection
Explanation:
Adverse selection typically refers to such a circumstance when sellers possess knowledge that customers just don't have, about some type of quality of products — in other terms, it is a method of leveraging asymmetric data.
In other words, Asymmetric information, often referred to as intelligence loss, occurs when any group has better knowledge of data than any of the other group.
Thus, we can conclude that the warranty is given to ensure customers that nothing has been hidden from them.
A planning process is ongoing when there is a review of the marketing plan to prompt Sum Company to look at the relationship between analysis and determination.
<h3>What is a
planning process?</h3>
This refers to the necessary steps taken by a company to develop its budgets to guide its future activities.
Hence, a planning process is ongoing when there is a review of the marketing plan to prompt Sum Company to look at the relationship between analysis and determination.
Read more about planning process
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Answer:
B, Cultural congruence
Explanation:
Cultural congruence is a kind of marketing technique/strategy in which a new product with similar characteristics as with the currently existing product is marketed. This technique of marketing helps to reduce resistance as consumers see the new product as the same as the existing product.
I hope this helps.
