Question

Global market has decided to increase its market share by hiring a marketing rep to visit businesses in the area and invite their employees to shop at global market and attend monthly health events that take place at global market stores. each of the individual stores has hired two new employees to handle the anticipated increase in customer traffic. global market is using a _____ strategy. mgt 305

Answer 1

In the condition given above where the global market intends to increase its market share by hiring representative for such purpose, the global market is said to be using communication strategy.

What is communication strategy?

A strategy, which is used by an organization for the purpose of interaction with the target audience of such organization, it is known as a communication strategy.

Hence, the significance of communication strategy is aforementioned.

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