The principle of market segmentation assumes that Consumers are both similar to and different from each other enough to identify potential groups of buyers.
Option: A
Explanation:
Before introducing or launching a product into a market it is very necessary to have overall knowledge about the nature and types of customer so that producer and seller can have a basic sense of customer's inclination.
For this market segmentation is very important. It is a process refers to the division of market on the basis of public's food habit, choice of product, tradition, nature and behavior. Each and every consumer is similar to and different from each other enough to identify potential groups. Identification of potential groups benefited both the producer and seller.
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