Explanation:
The motivation for consumption comes from individual needs and desires, which may occur consciously and unconsciously. To meet their needs and wants, people identify and buy products and services that are compatible with their satisfaction.
There are several surveys and studies that seek to identify consumer behavior and explain how the purchasing decision process occurs. One of the most widespread theories in the world is Maslow's theory, which presented a hierarchy of needs that aims to identify a priority system of human needs satisfaction, divided into five parts, which are arranged in order of importance:
- physiological,
- safety,
- love,
- esteem and
- self-actualization
This theory is of great relevance to help marketers target their strategy according to the priority and need of individuals, including in their campaigns messages that send the consumer a sense of urgency for the product or service, directing marketing communication to the bottom of the hierarchy, which is the consumer's priority.
Disappointed by airline industry and the services provided by airline industry is given below
Explanation:
1.Disappointed customerwill not only cost you money but will also create the possibility of bad word-of-mouth, which can affect future sales and money in your pocket.
2.In an airport environment, and in particular in a hub station with the high volume of connecting traffic and increased probability that you will experience some sort of service disruption, this is even more critical. When you get a sandwich you don’t like or your movie freezes or your bed is not made-up to your liking, you are upset and looking for someone to remedy the situation. Once you have established that you will not elevate your tone to match that of the irate customer, you need to do a few more things. You have to listen to the problem and try to see it through the eyes of the customer. He or she will tell you everything you need to know. The actual incident is never at the root of the behavior. The more you are able to convey your empathy for the situation the customer is in – “I was late coming in from New York and I missed the connecting flight to San Francisco, where my sister is getting married tomorrow morning.” – the greater the trust that will develop between you and the customer. More than anything, customers want someone from your company to understand the unfortunate circumstances they have been left in. They want to vent, they want to feel that you have understood and cared about their predicament, and they want a genuine apology. Lastly, they want a solution. They want to see you try to find a fix for their problems, and even if the result is not ideal, they will be brought back to a calm state by your efforts and communication. Maintain good eye contact, let them know what you’re doing, and try to deliver a solution that addresses their concerns. It is not always possible to do this, and companies generally employ a Customer Relations department to handle transactions such as refunds or compensation for situations where the employee and the customer were unable to reach an acceptable resolution at the first point of contact.
3.Essentially, an airline's hard product is the plane itself, and the airline's soft product is the service, food, and the drinks. Hard product can also be non-airplane constituents, such as lounge amenities. Consequently, the food and drinks in the lounge is soft product, while airline lounge showers are hard products.
Restaurants of any size are regulated by a variety of local, state and federal laws dealing with health and safety for customers and employees. A critical component of restaurant design is providing restrooms for customers and employees, and for both men and women in each category. This includes the physical facilities and signage, as well as provision for handicapped or wheelchair access. In most areas, a local health department is the key agency monitoring all regulations related to restaurant restrooms, and it should be consulted during the design phase. An inspection, including restrooms, normally is required before a restaurant can open.
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