So a fraction can be expressed as: and if a number decreases by x%, the new number is (100-x)% the original value. So since the numerator decreases by 30%, it's not 70% the original value, and it's very similar with the denominator, with it only retaining 50% of it's original value. This gives you the formula: . You can rewrite the fraction as: in doing so it's easy to see that you can cancel out the 0.5 and get: . This means the value is increasing by 1.4 or 140%