Question

Although the terms marketing channels and supply chains are synonymous in many ways, one key difference remains. The primary difference is that:

Answer 1

Marketing channels fail to capture the roles played by source firms.

Marketing Channels-

• It contains many people, organizations, & activities for transferring the goods ownership from point of production to consumption.
• It is known as Distribution Channel.
• Different types of Marketing Channels:

1. Network Marketing
2. SEO Marketing
3. Email Marketing
4. Value added resale
5. Digital advertisements
6. Indirect Marketing

Supply Chains

• It is the network of all people, organizations, resources & technology which are involved in production and selling of a commodity.
• Producers, distributors, retailers, & customers or consumers are the typical type of supply chain

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