Answer:
multistep
Explanation:
According to the Multi-step flow theory information flows from mass media to opinion leaders before it is spread to the wider population. The media the opinion leaders receive information from elite media rather than the typical media.
The opinion leaders interfere in the message which is being delivered from the media to the public. The influence of the opinion leader affects people who have factors common among other people in a similar way.
Are you looking for an appropriate word to name this?
I think that a good name is "propaganda", especially when the information is of political relevance.
In the past (and to some extend present) some totalitarian or non-democratic states used propaganda to shape public opinion.
Answer:
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